Klauke Experience Day 2024
The dynamic world of social media is constantly evolving, and at Klauke we strive to always be present where our customers are.
The Klauke Experience Day took place in Remscheid and laid the foundation for a strong community of electricians from all over Europe. Twelve content creators Benedikte, Sophie , Cedrik, Jenna , Christian, Mathieu, Gary und Gordon, Annika, Dominik, Christian und Michael from five countries (Germany, Austria, the UK, Norway and Belgium) came to Remscheid to take part in various activities and experience the Klauke brand up close.
Our guests arrived on Wednesday evening and we opened the Klauke Experience Day with a delicious dinner and drinks. Together we celebrated our passion for tools and the electrical industry.
On Thursday, we started with an exciting tour of our production facilities. We then continued with intensive product training at the Klauke training center. Our guests were thrilled to be the first in Europe to see and test our latest product innovations. This enthusiasm led to them immediately sharing their impressions on their social media platforms.
The highlight of the product training was our recently launched micro-strip tool, which our guests also received as a gift. The feedback was overwhelmingly positive - the Micro-Strip tool was perceived as revolutionary. This enthusiastic response underlines the enormous potential of the product to have a significant impact on the market!
In addition to the presentation of our products, we attached great importance to a pleasant and friendly atmosphere. Planned leisure activities such as bowling and a professional photo shoot contributed to the good mood and energy.
The event was coordinated by our dedicated marketing team in Remscheid, product management and sales and was a complete success.
Our efforts more than paid off: all stories, pictures and videos posted to an audience of more than 1.7 million people achieved 0.5 million views in less than a week.
We would like to thank everyone who welcomed our guests with open arms and a warm smile!
We look forward to many more events in the future!
To be continued...